TThis design initiative centered on the conceptualization and branding for a fictional grain-free baby food company. The guiding mission statement for the project was formulated as follows: 'Coming from the Land of a Million Vegetables, we leverage recipes from the dedicated father and chef, Kevin Lane, to offer a wholesome range of grain-free baby food. Our aim is to infuse the meals with the love and care that parents have for their little ones.'
Through a strategic design process, I translated this mission into a successful and cohesive brand identity for Kevin Lane's grain-free baby food. The visual elements and branding choices were meticulously curated to align with the company's mission, effectively communicating the quality, care, and nutritional benefits associated with the product. The resulting design not only captures the essence of the brand but also resonates with the target audience, establishing a compelling visual setup for Kevin Lane's grain-free baby food.